increase in lead to sale conversion
From a demand generation strategy, leading to higher lead quality and a big increase in sales.
more inbound enquiries
From a campaign strategy, leading to the client needing to hire more staff to cope with the increase in demand.
increase in social media follower rate
From a social media strategy, leading to a large audience being built and big growth in brand awareness.
THE BENEFITS OF STRATEGY
If you can relate to any of the following, it might be worth us having an exploratory chat.
You have a mountain of work - you are capable of doing it, but there's never enough time.
You have your priorities but you need two of you to deal with everything on your plate.
You're a marketing leader and expected to deliver on your marketing objectives.
There are areas of marketing that need work, but you lack time / resources meaning they get left.
I do the heavy lifting to clear timelines with agreed deliverables.
It's all done for you, giving you back your time to focus on your priorities.
I'm a trusted, experienced professional and I've got your back!
The research and strategy development I do leads to big improvements.
These are tell-tale signs that underneath lies a strategy problem
(one I can help to fix).
Small or slow growing audience. No structure to activity and low share of voice.
Leads are generated lead to close rate is low. There could be tensions with the sales team.
Few, if any, leads are coming in via inbound enquiries. You know there is potential for more.
Campaigns are executed but don't make the splash you want in terms of awareness or leads.
People have heard of your brand but the audience doesn't truly "get" the value you bring.
When part of a selection set, you lose out to competitors too much - even if they cost more.
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